ENDOMONDO SOLGT TIL UNDER ARMOUR
Endomondo was founded in 2007 with the aim of making exercise fun. They succeeded, and every day, Endomondo motivates hundreds of thousands of people to be active. About 30 million people have downloaded the app, while Endomondo has 20 million registered users worldwide. More than a third of the Danish population has the app on their smartphones.
The journey, as for many entrepreneurial adventures, has been long and paved with obstacles. In 2007, founder, Mette Lykke worked for the renowned management consulting firm, McKinsey & Company after graduating from university. Yet she and her colleagues Christian Birch and Jacob Jønck chose, in the autumn of 2007, to leave the company for a highly uncertain future as entrepreneurs.
A lot of water has passed under the bridge and the two co-founders left the operational side of the company a few years ago. Mette never doubted the project and can now, proudly say, seven years later, that she founded one of the most successful Danish start-ups in newer time – and this before she turns 34.
“It has been a classic entrepreneurial experience with many ups and downs – but we always believed in the vision. Endomondo has helped so many people find joy in exercising and as part of Under Armour we can reach out to even more people on a global scale. Our mission is unaltered – we will still be Endomondo focused on making exercise more fun and our team will still be based in Copenhagen. For our users this means that we will have more resources to grow and improve our product. We are looking forward to this next step,” says founder of Endomondo, Mette Lykke.
“In SEED Capital we are specialised in spotting cases that have ties to some of the trends, that dominate our society. Endomondo was part of the trend called quantified self, which is about measuring and monitoring ourselves and everything around us. We were the only institutional investor who saw the potential and dared to put our money where are mouth was. Today, we are happy that we did. Mette deserves enormous praise – she is extremely talented and has been super focused throughout this journey,”
In 2013, Preben Damgaard was elected Chairman of The Board. Preben Damgaard is greatly respected and well known for selling his company, Navision to Microsoft back in 2002. Preben Damgaard has, along with Mette Lykke, orchestrated the sale of Endomondo.
“Mette is energetic and has a strong urge to create and make things happen. I am very impressed by the team she has managed to gather – besides sharing her vision, they possess a remarkable ability to make things happen. They have a completely exceptional ‘we can do it’ attitude,” says Preben Damgaard.
For more information please contact:
Dansk Vækstkapital har afgivet et tilsagn på 150 mio. kr. til SEED Capital Denmark II.