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Dansk Vækstkapital


17/01 2014


Northcap invests € 2.5m in Mobile Advertisement Network adQuota

The venture capital company Northcap invests € 2.5 million in the mobile advertisement network adQuota. Founder and former CEO of ad pepper media Ulrich Schmidt joins the Board as Chairman.

adQuota is a Danish headquartered leading mobile advertisement network with sales offices in the Nordics, UK, Poland and the Baltics.

adQuota helps Publishers of mobile websites and applications generate revenue streams from their mobile publications, and creates rich and engaging mobile advertising experiences.

“Given the aggressive internationalization plans where scaling of our current and future sales units will be key, we are very pleased to welcome an investor as Northcap, who has a strong track record of building international B2B sales organizations. In the same context we see the addition of Ulrich Schmidt and his long term commitment to the online and mobile advertisement segment as a very valuable strategic and operational addition to the Board”, states Michael Buch Sandager, CEO of adQuota.

“The European mobile advertising market has shown strong traction the past years, and is projected to grow more than 220% over the next 3 years. In adQuota we see a strong team that can execute on this opportunity, and we look forward to working with the team towards making adQuota the leading European mobile premium advertisement network. Expanding from the fairly advanced Scandinavian mobile advertisement markets gives certain competitive advantages that can be utilized on many of the larger European markets”, says Jacob Bratting Pedersen, Partner in Northcap and Board member of adQuota.

adQuota plans to continue expanding into new markets by acquiring existing mobile advertisement companies that can benefit from adQuota’s strong technology and targeting capabilities as well as state of the art rich media mobile advertisement formats.

Founded in Copenhagen, Denmark in 2010 by Entrepreneur Torben Majgaard, adQuota has expanded into becoming a leading European mobile advertising network with sales operations and advertising opportunities in the Nordics, UK, Poland and the Baltics.

About adQuota International ApS:
adQuota provides high advertising value for brands and agencies on mobile through relevant, targeted
and engaging mobile advertising. The inventory is divided in a high quality Premium advertising network – and a huge network of mobile applications. adQuota reaches more than 35 million readers and app-users monthly.

adQuota provides the complete infrastructure and support for mobile media advertising, focused on Rich Media formats for apps and web sites on both mobile devices and tablets. adQuota adStudio provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns.

adQuota is a member of MMA – Mobile Marketing Association. The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.

Additional information on adQuota may be found on  www.adquota.com.

About Northcap:
Northcap is a Danish based venture capital firm. Northcap raised its third technology venture fund of € 70 million in 2012. Northcap invests in European B2B technology companies and assist them in strategy formulation and in execution with a strong focus on building international B2B sales organizations. adQuota is Northcap’s 9th investment from its third fund.

Additional information on Northcap may be found on  www.northcap.vc.

Media contacts:

adQuota International ApS:
Michael Buch Sandager, CEO
M: +45 2342 0558
E: ms@adquota.com

Jacob Bratting Pedersen, Partner
M: +45 4013 9244
E: jbp@northcap.vc